Joint Design Direction (JDD)
Joint Design Direction (JDD) is about designing with people in mind. Defining modern spaces needs a fresh approach. JDD is about a balance between people, product, and technology and aims to encourage inclusive spaces enabled by wireless technology, while providing exclusive space for group discussion or personal time. It develops its products to simplify how spaces are used, making those spaces flexible and easier to engage with.
It utilises cutting-edge product design and development techniques in its studio but also believes that sometimes nothing beats pen to paper. All of their products start their lives as hand drawn sketches, and carry a design language distinct to JDD.