Creativity digital ideabook

The Creativity Ideabook provides key insights and information around planning for creativity in the workplace.

We’ve come to understand that creativity—the innate human ability to generate ideas, solve difficult problems and exploit new opportunities—is the fuel for innovation, now and in the years ahead. Many of today’s most pressing business problems require creative thinking to solve them, and creativity is an essential ingredient for business growth.

Fostering creative behaviours in an organisation requires making decisions to resolve tensions that may exist in the culture. The physical environment can help reinforce the shift toward a more creative culture. When creativity is supported, it becomes a habit. The result can be strong business growth that results from people who discover a deepening sense of purpose and personal fulfilment as they work creatively to help their organisations succeed.